![]() Show up and be the person who makes things happen.īe the human being that is causing connection to occur. Help everyone, make connections, and turn on lights. You need to show up in the center of a community. There are not enough people who trust you. If you don’t have enough clients, it’s a trust issue, not a capturing attention issue. Problems have solutions, if there is not a solution then it’s not a problem. Tell someone what your problem is (if you don’t know). People they trust.īut really it’s just people talking about you. If the story resonates, then people will tell someone else. Social media builds enough trust so that you can tell your story. How many clients do you need? Once you know this, then you can say, “This is not for you.” Different people are attracted to Shake Shack than are attracted to McDonald’s.īe the best in the world (not the cheapest, not the fastest).īe the best in the eyes of the person you’re trying to engage with.Īwareness on social media is almost irrelevant. Focus on finding customer #5 and then the next ones after that.Īsk yourself, what problem do I need to solve first. We are held back because we think it (the thing we want to do) is emotionally hard. Difficult is doing work that requires emotional labor and dealing with fear. There is a distinction between hard and difficult. You shouldn’t be shopping for the method. Don’t worry about the method (of how famous writer’s write for example). If you’re not committed it’s never going to happen. Trying to get assurance is futile, because there is never enough. Why will they pay attention? Why will they trust you? What will they tell their friends? What we get to do for a living is find a change we are proud to make and make it.
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